Emerging Trends of London Fashion Week SS15

So for another season, London Fashion Week has come and gone in a flash, ironically pre-shaping everything from high fashion to high street for many months ahead, dominating the fashion cycle as it has for many years prior and many years to come. You may be wondering whats beginning to loom this season, both trend wise and more wholistically for London as one of the key fashion capitals of the world.

Firstly, the reign of the digital era is permeating into presentations and shows alike. This was evident not only through the flourishing BFC digital presentation space but also through a personal encounter on the 2nd row of Holly Fulton, where I sat next to two professionals working for the BFC focusing on all things digital; researching the current digital presence at LFW and how the experience may be enriched in the future. Surreal as it is that fashion looks so far into the future, even more so with attendees researching for AW15!

As a freelance creative director and photographer, I begin collecting editorial ideas for the upcoming season soon after fashion weeks are over and when possible, will attend the shows myself. There are many facets to attending shows that I find beneficial-  noting the movement/ texture/ colour intensity of fabrics, casting of models, venue contrasted with the collection, the press release explaining the direction of inspiration; all useful elements when constructing editorial concepts.

The most prominent trends that I envision emerging from SS15 (based on what I've witnessed in person and on Style.com!) include:

Distressed Hemlines as seen at Marques' Almeida and Prada.

Sheer as seen at Issa and Mary Katrantzou.

Stark Monochrome as seen at Jean-Pierre Braganza and KTZ.

Shades of Green as seen at Erdem and Tom Ford

Sex Appeal Metallics as seen at Emilio de la Morena and Tom Ford.

Colour Panelling as seen at Peter Pilotto and Marques' Almeida